Supertype® believe in the power of craftsmanship and its analogue tools but also embrace the design and technology that challenge those classic ideas. Next to the off-the-shelf range they have also developed bespoke type for a broad client base of global corporations (GORE®, Lidl Int.), public institutions (German Federal Government, Glasgow School of Art) and local players (South Tyrol, Giesinger Brewery). By choosing the right font or having one custom designed, you improve the impact of your words, enhance the meaning and underline your message.įor over twenty years, partners Jürgen Huber and Martin Wenzel have been designing retail fonts with a multitude of personalities ranging from outspoken extrovert designs to subtle, convenient workhorses. That’s why type is one of the most powerful tools in visual communication. You can leave out a photo or even color, but never words. Typography is everywhere in communication design. With this mindset they’ve been designing a diverse range of retail fonts and distinct custom typefaces. At supertype® they believe that the central role in any communication design is its typography - you cannot not use type.
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